ASTRID
BRADLEY
Strategy & Transformation Leader · Foresight Practitioner
I help complex global organizations make strategy actually land — bridging the gap between where leadership wants to go and how the organization gets there.
10+ years partnering with C-suite leaders across FMCG and global operations. Currently pursuing an MS in Foresight — because understanding where things are going matters as much as executing where you are.
What I Do
WHERE STRATEGY MEETS EXECUTION
Most organizations have a strategy. Far fewer have a strategy that actually changes how people work, decide, and communicate.
I sit in that gap — helping leadership teams translate ambition into coordinated action across complex, matrixed organizations. At HEINEKEN, that meant partnering with the Global CSCO across a 50,000+ person supply chain organization. The work was always the same: make the strategy real for the people who have to live it.
01
Strategic Program Management
Governance, portfolio oversight, and execution discipline for global transformation initiatives.
02
Executive Alignment & Operating Cadence
Building the systems and rhythms that keep senior leadership teams moving in the same direction.
03
Change Management & Adoption
Turning strategy into behavior — across functions, markets, and organizational layers.
04
Narrative & Strategic Communications
Helping leadership articulate direction clearly during periods of change.
How I Think
STRATEGY FOR WHAT'S NEXT
"Organizations don't just need to execute their current strategy. They need to build toward a future that doesn't exist yet."
I'm currently pursuing an MS in Foresight at the University of Houston — applying futures thinking to how organizations navigate transformation. Through Chaos & Community, I write about technology, culture, and the signals hiding in plain sight about where the world is going.